January '23

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1 0 G R A P H I C S P R O • J A N U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M "If you walk through someone's office space and that logo is repeated time and time again, it's overpowering; it's overbearing," says Paul Pace, founder and chief executive officer of Pace GFX, a boutique sign company in Plano, Texas, that designs, builds and installs branded environments for corporate and educational facilities. "e big approach is to convey your message in a not so overbearing way to clients and employees as to what you do and what makes you unique." Using wraps for subtle branding Pace GFX incorporates subtle aspects of a brand, logo, or icon and ties it with the overall interior design of an office or room. To do this, the company matches textures, patterns, colors, and custom display pieces to the floors, walls, and furniture, while also referencing the company's brand and mission. Options can include signage, engravings on various substrates, and printed patterns on window coverings and wall wraps. Pace decorated a music office, for example, with cassette tapes in the break area employing a color pattern that matches the company's brand. He created an artistic piece incorporating gift cards outside a board room for a company that sells them for major corporations. He's even put branded graphics in parking garages to bring color and light into the spaces, he says. Gamut Media collaborated on a pop-up wall mural for BAIT's Attack on Titan reveal in Los Angeles. (Image courtesy Gamut Media) Gundam-themed wall murals for BANDAI NAMCO's headquarters in Irvine, California. (Image courtesy Gamut Media) S I G N A G E & P R I N T I N G

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