January '23

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G R A P H I C S - P R O. C O M J A N U A R Y 2 0 2 3 • G R A P H I C S P R O 1 1 "It's more the experience that we focus on that ties into the employees and also the clients coming into a space. We cre- ate an environment for a corporate office that tells who they are — the clients and employees — in a fun and exciting way," Pace says. "Keeping it simpler with more of an artistic touch can probably be incor- porated in the brand a little more subtly rather than posting the corporate values and mission statement." Wall wraps in lobbies, for example, introduce visitors to the company's brand, create a history or mission wall, or high- light imagery from the company, such as historical photos of its founding or pho- tos of the current space. Even something like a conference table might have a wrap, like at Signarama. "Meeting with us, they get our branding right in front of them in their face as they sit across the conference table," Fong says. Making wraps seamless Gamut Media, an Anaheim, California- based large-format printer known for Travel-related pieces for Expedia Travel's call center in Irving, Texas. (Image courtesy Pace GFX) The big approach is to convey your message in a not so overbearing way to clients and employees as to what you do and what makes you unique." — Paul Pace, Pace GFX

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