January '23

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1 2 G R A P H I C S P R O • J A N U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M interior wall murals, provides wall wraps using their customers' designs or creating their own to help businesses with decoration and branding. e wraps are printed in sections on rolls of wrap using a large-format printer, and the graphics in each section overlap for a seamless image. ey're used for walls, appliances, computers, entire buildings, and floors, as long as the surface can take the adhesive. "You have to seam them in panels like wallpaper — pixel-to- pixel seaming. You can't tell it's two different pieces," says Phillip Yu, chief creative officer for Gamut Media. "e installer has to make sure the graphics line up. It's definitely a skill and takes a lot of practice." Also important is a high-resolution file and well-calibrated and maintained printing equipment, Yu says, adding that the wraps can be done as one-offs since printing is done digitally. "A mural changes the whole feel and atmosphere of the room," Yu says. "Some people want really simple lines and colors. Others want super loud colors and graphics. As long as you use a good material, you can remove it." Materials, colors used in wraps Wraps used indoors are different in a few subtle ways from tra- ditional vehicle wraps. e materials are slightly thicker but don't Pace GFX worked with CDW, an information technology company that's also a large PGA sponsor, to create something fun with the logo tied to golf. So, what better way to do it than with golf balls? (Image courtesy Pace GFX) PepsiCo's logistic center wanted to do something fun related to the delivery side of the business, so Pace GFX used a large open-road shot for the wall covering, then printed white ink on clear window film of a grid map of downtown Dallas, Texas. (Image courtesy Pace GFX) S I G N A G E & P R I N T I N G

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