January '23

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S I G N A G E & P R I N T I N G Creating vintage- looking signs with new technology B Y J D H A M I L T O N James Dean Hamilton has been writing for National Business Media since 1995. After a decade sabbatical from writing, he is back in the saddle. With over 30 years' experience, he has a vast knowledge of everything signage as well as marketing and workflow management. T his was a great project for creativity and a chance to work and coordinate with a vari- ety of different collaborators. First, a bit of his- tory and background. Burial Beer Company e story of Burial begins long before the inception of their original Asheville, North Carolina taproom. e search for the perfect spot ended when they found Asheville, a town that offered a small, close-knit community with urban attrac- tions such as bars, restaurants, music, and art. In 2016, Burial expanded to a new production facility, Forestry Camp. Originally built in the 1930s by the U.S. government, Forestry Camp was a Civilian Conservation Corps (CCC) site housing men stationed to work on the Blue Ridge Parkway, among other environmental construction projects in the area. It sat almost completely dormant for years after the program's conclusion in 1942. During the Forestry Camp build-out, the Exhibit Taproom and Bottle Shop in Raleigh, North Carolina came to fruition. e Raleigh space is a unique exploration of the Burial art world located in downtown Raleigh's Transfer Co. Burial's newest wave of expansion includes a new taproom and bottle shop in Charlotte, North Carolina. 2 2 G R A P H I C S P R O • J A N U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M Initially we wanted to go with "old school" neon. However, the detail could not be captured in glass. There was also some concern about having high-voltage neon too close to customers. Also, the LEDs con- serve tons of power and are low voltage.

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