January '23

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G R A P H I C S - P R O. C O M J A N U A R Y 2 0 2 3 • G R A P H I C S P R O 3 9 as it went through the dryer. ankfully, the jacket did not melt this time. I let it fall in the box like we always did with shirts. en I cleaned up the screen and went to get my first success- ful nylon jacket. I was shocked again — the jacket had folded, and one side of the print had stuck to the other. Yet another ruined jacket. is was two days before Christmas, so I had to overnight another jacket. I printed it, watched it go through the dryer, and of course I stood right there to catch it. is was by far the most expensive lesson I learned very early on. I tell this story to let newer people in the industry know that you will make mis- takes, and that you will also learn from them. Always know that there are people out there who can help. Learning the ropes One of the biggest challenges I had start- ing out was figuring out how to do all the different things needed to run a success- ful business. Screen printing, embroidery, stickers, banners, awards, etc. We didn't have the internet back then. Networking If you can stay ahead of your competition, you will always have the advantage. (Images courtesy Shane Wilson) big challenge I face today is keeping up with the equipment.

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