January '23

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4 0 G R A P H I C S P R O • J A N U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M was only done at trade shows. On that note, please take advantage of as many networking opportunities as you can. I have many friends in the industry that I can go to for help, and you, too, should reach out to others and let them assist you. The equipment chase One big challenge I face today is keeping up with the equipment. ere are so many options out there to help grow and stream- line your workflow, but the equipment is very expensive. Make sure you make sound decisions based on whether or not it will help your bottom line. We just recently purchased a new printer that makes heat transfers, stickers, banners, and more. We have always outsourced those things, but now we can be more profitable and have complete control of our product. We also bought a new machine to print our sepa- rations directly onto the screen. is elim- inates all film positives and saves us a lot of time and money. No more spending 45 minutes looking through the "S" box for a separation we printed last year. Not to mention the cost of the printer and film is now eliminated. As you can imagine, I was very excited about this purchase. Visit trade shows I also recommend that you attend trade shows. You can find tons of valuable infor- mation and techniques. I have learned so much by attending these shows and learn- ing about all the different machines. I would also suggest going out at night and meeting new people. is is a great way to network and share ideas with others. I have often said, "e trade shows are great for information, but the true value is meeting up with others in your indus- try to share ideas!" Stay up to date Next, keep up with the latest trends. Know what's in and what people are looking for. I am always browsing the internet to see what is hot and fashion- able. Talk to your customers to get a feel for what their needs are. If you can stay ahead of your competition, you will always have the advantage. Also, never Always strive for the best product possible. We take great pride in the quality of our work. all know finding good help is a struggle these days. Invest in the ones that you have, and make sure they share the same passion that you do for quality. S C R E E N P R I N T I N G

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