January '23

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G R A P H I C S - P R O. C O M J A N U A R Y 2 0 2 3 • G R A P H I C S P R O 4 9 aspect of your business often isn't possible, and one agreement is often not enough for many businesses. An example of a business that would need more than one agreement might look like an apparel decorator that sells both to a wholesale B2B market as well as a direct-to-consumer e-commerce store. Why you should care Terms & Conditions agreements can be a terrific pre-sales tool as well as an essen- tial tool in resolving disputes after the fact. Well thought-out agreements allow you and your team to address your customer's con- cerns in a more timely, consistent, and effi- cient manner. You can reduce the number of times you and your team inadvertently contradict each other or previous decisions, improving your relationships with your customers. Dealing with customers means something will inev- itably go wrong, and these agreements help ensure that both you and your customer know exactly what to expect when some- thing does go wrong. Being on the same page with your cus- tomer about expectations is a key compo- nent involved in salvaging your customer relationship when things go awry. If things do go awry your company may find itself fac- ing a legal dispute, and if there isn't already a terms agreement in place, the cost to your company could be enormous. Customized products involve a lot of unique details and can be complicated, thus the need for Terms & Conditions. Agreements should require a positive affirmation that is clear and easy for the client to understand. Posting terms online gives anyone with a phone access to your Terms & Conditions. It is a good idea to limit the number of places you physically post your terms as any changes are more difficult to keep organized and increase the risk of having conflicting agreements in the public domain.

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