January '23

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G R A P H I C S - P R O. C O M J A N U A R Y 2 0 2 3 • G R A P H I C S P R O 7 7 and returns. It's a great strategy, especially around December when the number of buyers increases 3-6x. Soliciting creators to fulfill for If you don't have access to many designs or don't want to take the time to learn the different eCommerce platforms, you could always print and fulfill for others. Many print shops already have a customer list that includes people who are selling online but haven't looked into print on demand as an option. ey're still buying their products in bulk and storing them somewhere to send out when they get an order. is is where you come in. Send an email out to your current client base or hire a teenager to start soliciting influencers on TikTok or Instagram and ask these people if they've ever considered selling products online. You'll be surprised by the number of them that haven't yet. And please don't worry about how many followers they have. We've seen influenc- ers with as few as 1,000 followers outsell influencers with 100,000. What you are looking for in your solicitations is influ- encers who have a high level of engage- ment with their following. If you see this, it's worth a lot because they've actually taken the time to build trust with their followers, and trust sells. Once you've gotten a few people inter- ested, you'll need to create a way for their customers to purchase the goods. Many print shops already have this abil- ity through tools like Deco Network, InkSoft or Printavo, to name a few. e "store" feature on these software platforms works great for putting designs on many products. ey also (typically) have a way to add your own products to the catalog such as laser engraved tumblers, pillow- cases, UV signs, etc. Make your own path ese are just a few of the ways you can capitalize on the print-on-demand phe- nomenon that's happening in the print world. ere are so many opportunities and directions you can take once you've taken the leap. e key is to get started. Read up on the subject some more. Listen to podcasts or attend trade shows and ask the vendors questions. Opportunity with- out implementation is like a boat without a body of water — it's simply not going to get you anywhere. at being said, per- haps print on demand is not for you and your shop. at's totally fine. At least now you've seen some of the possibilities in case you ever find yourself at a trade show and can't get a certain piece of equipment out of your head! GP The products don't actually exist until a sale occurs. THOUSANDS OF BLANKS ready for Make Me! 1-800-869-7800 SHOP PRODUCTS AT JPPLUS.COM

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