January '23

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7 8 G R A P H I C S P R O • J A N U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M M A K I N G S H O P M O V E S | H O W A R D P O T T E R Howard Potter has worked in the promotional industry for 17 years, from designing to building brands and a family- owned business. He is the co- owner and CEO of A&P Master Images LLC with his wife, Amanda. Their company offers graphic design, screen printing, embroidery, sublimation, vinyl graphics, and promotional items. Howard, his family, and the business reside in Utica, New York. For more information, please visit masteryourimage. com. Where Do You Want to Be in 2023? Changes you can make to get there L et's talk about 2022 for a moment and plan on where we want 2023 to take us! How is everyone doing? Please take 10 min- utes and really ask yourself these questions — Are you growing or are sales declining? Yes or no, and why? What changes have you made to your company and why? As business owners in our line of work, it is not easy to do what we do since we have to learn everything as we go and carry all of the weight on our shoulders for our team and community. So, as each year goes on, it is important for us all to take a step back at least once every quarter and look at how everything is going and determine if we are headed on the path we set out for. I am guilty of being one of those people who puts their head down and works hard until I hit my next goal. But that is not always a good plan if you are not checking in with yourself along the way. How are you doing? at is a serious ques- tion to ask yourself. Mentally are you doing well? Are you on the path you expected to be on? Are you able to make time for your- self and loved ones while hitting your com- pany goals? As a business owner of almost 20 years, it is not always easy to make time since our customers are like family and we never want to let them down. It is not easy being a business owner in general and trying to balance out work and personal life when you know it all rides on your shoulders. Back in March, my wife and I really sat down and talked about where our company was going and what we wanted. The first thing we B U S I N E S S S T R A T E G I E S

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