January '23

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8 0 G R A P H I C S P R O • J A N U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M • Call up some customers that you know will be honest with you about your com- pany and ask them what they feel can and should be improved. • Look at the products and services you offer and ask yourself if they are the right fit for you and see how you can stream- line things more. • Look at how you can obtain more sales by improving customer service, making it easier to shop with you by website or sim- ply by email. • Make it easier for customers to get their orders by being open longer hours, six days a week, shipping orders, and deliv- ering orders if you can. Now, in our company's case, we have grown by 40% this year, which equals over $700,000 in growth. Sounds great, right? Growth does not always equal suc- cess. Sometimes growing too fast can hurt your company. For us, it has been a bal- ancing act, but we have managed to do much better with the growth than we expected. e growth this year was a great learn- ing experience. It helped expose our weak We have also invested in our 2,200- square-foot building expansion that will allow us to move three processes into the new space to give our vinyl graphics, 2D/3D laser, sublimation for drinkware, and our new DTF machine more room. B U S I N E S S S T R A T E G I E S

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