February '23

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8 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M L E T ' S T A L K S H O P | C H A R I T Y J A C K S O N Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in business since 1995 and has worked in the sign industry for nearly 30 years. You can visit her website at Coverage Considerations Wrap coverage to meet customer needs I t took us three and a half years to wrap our shop van, but who's counting? A combina- tion of being absolutely slammed the last few years and being short-handed meant that our personal vehicle kept getting pushed back. A recent slowdown right after anksgiving gave us some time, so we finalized the design and wrapped it. e budget wasn't a concern, but we still chose to do a partial wrap on our shop van. We wanted to use our vehicle as an example of our workmanship and showcase the coverage options and the different types of vinyl available for wraps. Coverage We get frequent calls and walk-ins from people requesting vehicle graphics estimates. More often than not, the person will refer to it as a "wrap" whether it's spot graphics or a full wrap they're interested in. We explain to the customer their options; we can do spot graphics, partial wraps, and full wraps with various options in between, including stripes and a partial wrap plus spot graphics. Many times a full wrap isn't neces- sary and we explain this to the customer. It doesn't have to be an all or nothing approach. A partial wrap plus spot graphics often gives you the best advertising for the budget. In our lobby are TV monitors set up to scroll photos of our completed work — one TV has sign projects, while the other TV has just vehicles. Using these examples, we explain to the customer that spot graphics are a great option if they have a fleet of vehi- cles they're trying to letter within a bud- get. Usually, it's all about identification and professionalism so that when the company arrives at a job site, there is no questioning who they are. ese spot graphics may be large in some cases and, combined, cover a lot of the vehicle, but they don't necessarily wrap an entire door, hood, or side. A partial wrap encompasses everything from a tailgate wrap to a ¾ wrap. Most of the time, we'll combine a partial wrap with spot S I G N A G E & P R I N T I N G Simple spot graphics can be effective in advertising services and reinforcing a company brand.

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