February '23

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Page 14 of 104

1 0 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G branding, and advertising expectations. ese three items overlap in the conversa- tion as we figure out the coverage and are an excellent opportunity to connect with the customer and build rapport. Budget is an important part of the pro- cess because whether the customer knows what the specific number is or not, they generally want to keep the amount they spend within a specific range. Working through the process with them is how we determine what that amount is. I like to ask them if they have a bud- get right from the beginning and then let them know that by having a number in mind, we can work backward to deter- mine how much coverage they can get for that amount, keeping in mind design fees and installation costs. We've wrapped a fleet of semi trucks for a local developer; the trucks come in all different colors, so a full wrap with a similar design ties together the fleet.

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