February '23

Issue link:

Contents of this Issue


Page 15 of 104

G R A P H I C S - P R O. C O M F E B R U A R Y 2 0 2 3 • G R A P H I C S P R O 1 1 We must determine a range if they don't have a set number. I'll start by offering a few suggestions — if we wrap the tail- gate and the back side windows, plus spot graphics on the doors, it will be this amount. On the other end of the spec- trum, if we do a full wrap, then the price would be this amount. is is usually the fastest way to determine where their bud- get falls in that range. Brand Once we've narrowed down the cover- age or square footage we're considering, we need to look at the company's existing branding. In the case of our shop van, we have an angled stripe design that we've also used on our lobby walls and some other advertising. We decided to incor- porate this on our van, so the design and colors are mimicked in both spaces. If the customer already has an effective logo and colors, then pull design elements from these items to determine how they can be applied to the vehicle wrap. In our case, the angled lines created an interest- ing stopping point for the partial wrap. Instead of just stopping the graphics at the door, we allowed them to fade off the top and bottom of the vehicle along the natural angle of the design. We chose a partial wrap for our shop van to showcase coverage options, interesting ways to end the graphics, and ways to incorporate specialty films like perf and reflective vinyl.

Articles in this issue

view archives of GRAPHICS PRO - February '23