February '23

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Page 17 of 104

G R A P H I C S - P R O. C O M F E B R U A R Y 2 0 2 3 • G R A P H I C S P R O 1 3 Unique company colors, design ele- ments within the logo, or a particular font may be all you need to jump start a design idea. Sketching these ideas out quickly on paper or on a template of the vehicle helps the customer visualize the coverage you're quoting. Expectations What is your customer trying to accom- plish with their advertising? is is an important question, because it really does play into the coverage they need. For example, I mentioned that we recommend spot graphics to customers that have a fleet that they simply want to letter for a pro- fessional look that identifies their vehicles on job sites. If it's a temporary advertisement meant to push a product, service or event, like on the transit projects we do, then we look at both coverage and material options to hit the budget and expectations. Sometimes the ad wraps a smaller section and some- times it's a larger wrap that may or may not include the windows. For a customer that wants to reinforce their brand, but isn't necessarily pushing a product or service, then we consider This full bus wrap was designed for maximum impact.

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