February '23

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1 4 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G their design elements and overall feel of the brand. If there is a fleet of vehicles that we'll be lettering or wrapping, then we want to make sure we're consistent across the fleet. is means that if we're wrapping a car, a pickup truck, and a box truck for the same company, the overall design is car- ried across all the different shapes. e wraps we did for Modesto Toyota are all full wraps, including the roof, but they carry the same color scheme, water- marked repeating logos, and arch shape across the sides. Most of the wraps we do are meant to be on the vehicle long term and incor- porate both the company brand as well as advertising the services they offer. We want to make sure that who they are, what they do, and how to contact them are the three most important elements to the design. Anything beyond this on the vehicle should compliment the designs while not detracting from the effective- ness of the advertising. Extras Since our shop van is not only a source of advertising when we're out on installs, it's also a showcase of our capabilities, we incorpo- rated 3M Scotchlite 780mC Print Wrap film into our design. It adds a bit of flair during the day when the sunlight hits the spot graph- ics, but it also ads a level of safety at night. Our side logos, website, and a line of service across the bottom of the back are the only ele- ments we did in reflective. We wanted to incorporate the premium wrap vinyl with the reflective vinyl to show how they can be used together. Perforated view-through vinyl is another specialty film that is commonly used on wraps. We incorporated perf film across the passenger side window and the two back windows to continue the wrap design in a flawless way, while also increasing the visibility for those driving the van. GP The partial wraps on this company's fleet keeps the cost down by skipping the cab. We also do simple spot graphics on certain vehicles to still carry over the logo, but without the extra wrap cost. We utilized transit media and perforated view-through vinyl on the temporary graphics for this bus wrap to advertise an upcoming event. The rustic full wrap on this limousine is all about carrying over the brand. We've done the same rusted wrap on other vehicles and signage.

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