February '23

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1 6 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G A growing trend in retail stores, restaurants, offices and even in homes is the creative use of wall wraps and murals. For businesses, they're a great way to promote sales and other important information to customers. On the flip side, wall murals are increasingly being used as an innovative tool for interior design. e adhesive used on wall graphics like these is strong enough to ensure they will stick well, but can be easily removed without causing any dam- age to the wall or leaving behind any glue resi- due. at makes wall graphics a great option for both long-term and short-term use. Businesses can install them to advertise a sale and remove them without fear of damaging walls when the sale is over. Or if you're using them to decorate a home, clients can decide if they'd like a dif- ferent design from time to time without dam- aging walls as well. Getting into this market requires an invest- ment in some new equipment, some education GETTING INTO Suppliers offer advice and tips for entering and expanding into the wall graphics market B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has reported on many evolving digital imaging technologies including wide- format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at Wall Wraps Wall graphics printed on Arlon DPF 6700 and wrapped by Superior Sign & Graphics. (Image Courtesy of Superior Signs & Graphics and Arlon Graphics)

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