February '23

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2 0 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G evaluate the installation surface and take that into consideration before choosing the media. "You should also consider the type of adhesive used by the media man- ufacturer, as that will make a difference. In addition, it's key to consult the media manufacturer's guidelines regarding film and surface compatibility. You need to ensure that the media you select is appro- priate for the job, and that it's compatible with the ink set you'll be using. In addi- tion, be sure to 'pre-qualify' the customer to determine whether he or she is looking for matte or gloss finish. It's a good idea to have samples of each available to show the client before starting the job." Louie Calma, Technical Sales Specialists for Arlon Graphics, Placentia, California, points out that with film selection you have to ask the follow- ing questions: "Is it an indoor or outdoor project? For outdoor, what is the exposure to the elements? Is it for a smooth or tex- tured surface? What are customer expec- tations on durability? Removability?" "These are all very important things to consider when choosing a film. Best rule of thumb is calendered for smooth surfaces (2D) and cast for textured (3D) application. Calendared has a shorter lifespan and is subject to shrink up 1/4" over the life of the film. Cast films have a much longer lifespan and shrink almost immeasurably over the life of the film. Adhesives paired to these films also vary depending on your needs as permanent and removable." Walton says choosing the correct film depends on how long the customer wants the film to stay on. ere are basically three types of films: changeable for short term (1-2 years); removable for long term (3-5 years) and permanent. Allen notes that depending on what the customer wants, your film choice will change. "If they want a textured film, such as Avery Dennison MPI 2600, or a matte or gloss film, you will need to make a proper film selection. Also, a textured Building wrap created on Arlon DPF 8000 Ultra Tack. (Image courtesy of Arlon Graphics) Daniel Valade of Roland says integrated print/cut capabilities, like those offered within Roland's TrueVIS series, offer greater versatility, allowing users to handle a wider variety of jobs. (Image courtesy of Roland DGA) Joe Walton of 3M notes that floor graphics are another option. (Image courtesy of 3M)

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