February '23

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3 4 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M T E A M S P O R T S W ith in-person sporting events and competitions back in full force, the awards market is part of the resurgence — striking up its role of rec- ognizing the accomplishments of athletes, teams, coaches, and fans. While people are excited to return to interactive events, some are looking for innovative ways to commemorate events that are non-traditional, says Daniel Moore of Simba. "In many ways, it reminds me of the saying 'the more things change, the more they stay the same,'" says Nicholas Wright, also with Simba. Market demands for trophy components made a strong return in 2022, says Gregory Kolenut, Marco Awards Group. According to Kolenut, tro- phies and resin sculptures are a mainstay of the sports awards market, however crystal and assem- bled cups are making a new presence. As many aspects have remained similar, Wright says one of the major landscape changes has been the mindfulness which people think about inven- tory, supply chain, and delivery dates. A post-pandemic market e demand for recognition products continues to increase as we exit the irregularities of canceling and postponing live events, Moore says. "ere seems to have been a period of working through How the landscape has changed with the resurgence of sports and competitions Julia Schroeder is a freelance writer based in Chicago, Illinois. Previously, she held the position of digital content editor for A&E magazine. She can be reached at THE RETURN OF TEAM SPORTS Awards & Recognition B Y J U L I A S C H R O E D E R (Image courtesy of JDS Industries) (Image courtesy of Marco Awards)

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