February '23

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3 8 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M personalization is the biggest value-add component to awards in general. Looking ahead Most dealers are optimistic about 2023, according to the sentiments of the JDS sales team. Schools and sports programs are back in full swing, and people are excited to see things return to normal, they say. "Product availability continues to improve and that allows dealers to get what their customers want, when they need it." Based on orders that the Simba sales team received so far for the year ahead, early indicators are business as usual. "Some outdoor activities (golf and run- ning, in particular) have seen an increase in pa rticipa nts over t he COV ID -19 period," Moore says. Projections indi- cate that this will result in an increase in the number of participants, as well as an increase in the overall number of races and tournaments. Kolenut adds, "from what I have read and experienced in the sports programs I am involved with, youth participation continues to grow." While most COVID- 19 restrictions have been lifted, this may only be the second season some activi- ties have run post-COVID-19. Kolenut believes the sports awards market will continue its strong sales performance in 2023. GP T E A M S P O R T S (Images courtesy Simba) (Image courtesy of JDS Industries)

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