February '23

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G R A P H I C S - P R O. C O M F E B R U A R Y 2 0 2 3 • G R A P H I C S P R O 6 5 Customers can buy the gang sheet, then set the quantity of items on the sheet, such as logos or custom labels, and split prints across projects, he adds. ey also can use multiple colors, whereas before it had to be a single color. "We sell our transfers by the page, so whatever artwork you can fit on it, it ships for the same cost," Conner says. An additional trend in heat presses is a look toward more expensive materials with a premium feel and style, such as textures, two-tones, and tri-blends, he continues. "is helps certain decorators and small brands stand out in a very crowded [mar- ket]," Conner says, adding that the desire for quality is a trend he's seen in the last six to eight months. "Customers see the value in the product and are able to pay a higher price point. … It's all about the perceived value of the brand and how they position their product." Mazade saw full-color transfers begin trending last year and expects that to con- tinue in 2023, providing more options beyond the traditional spot or low-color transfers with simple artwork. "I would expect DTF and digital hybrid full-color transfers to continue to take over the industry for a number of rea- sons," Mazade says. "ey offer decorators opportunities to print on nearly every fab- ric or substrate without restrictions on the artwork. at's huge for decorators, elim- inating the guesswork if they can accept a job from a customer. It streamlines the quoting and buying process." Like the name indicates, hybrid trans- fers are a two-step process, and they're able to produce an exact image. "The other thing we are seeing is high-definition transfers with lots of color and very fine detail," Saunders says. A universal hot-peel transfer for full-color, photo-realistic images, which is manufactured in California and is available in many colors. (Image courtesy Insta Graphic Systems)

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