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M A K I N G S H O P M O V E S | H A R R Y P O T T E R Making Moves Using Direct to Film Never before revealed tricks to make you a million bucks A P P A R E L D E C O R A T I N G Howard Potter has worked in the promotional industry for 17 years, from designing to building brands and a family-owned business. He is the co-owner and CEO of A&P Master Images LLC with his wife, Amanda. Their company offers graphic design, screen printing, embroidery, sublimation, vinyl graphics, and promotional items. Howard, his family, and the business reside in Utica, New York. For more information, please visit MasterYourImage.com. O ver the past 20 years, our company has always been on the lookout for the lat- est and greatest printing techniques and the newest equipment to not only make things easier for our crew, but to offer more options to our customers. Twenty years ago, sublima- tion was the very first process our company offered from our home, and many did not know what it was or how well it would last. All these years later, everyone is promoting it, 7 4 G R A P H I C S P R O • F E B R U A R Y 2 0 2 3 G R A P H I C S - P R O. C O M A DTF printer prints to a roll and then all you have to do is trim the transfers and heat press them onto the product, which is literally only a 15-second press. (Images courtesy of Howard Potter)