February '23

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G R A P H I C S - P R O. C O M F E B R U A R Y 2 0 2 3 • G R A P H I C S P R O 8 1 are some exceptions for styles requiring more attitude. e Stetson brand is for a more mature conservative buyer, while the Tin Haul brand targets a more youthful market with more attitude. It might be described as a country style with a board sports and street flare. More bold graph- ics and aggressive solutions. We had nearly 50 designs that needed to be developed between the two brands, so we had our work cut out for us. Our client had gone over each individual design with details and expectations. Many designs end up being sim- ple type solutions only with some secondary elements to fill out the compositions. So, we had font and type style hunting to do. Bold faced and condensed, curly and retro styles, classic, and distressed were all among the those requested. Free fonts sites and our library were the best places to start. Text can be boring so to be more design oriented we applied arches and warps to many of them. Utilizing Adobe Illustrator was the simplest. We could arrange vector objects in a multi- tude of ways. Under Effect, we can scroll down to the Warp options and choose dif- ferent effects that we can apply. With the preview box checked we scrolled through plenty of options quickly. For a couple designs, we used retro fonts and applied effects. A texture was layered over the top and airbrushing techniques applied in Photoshop for a weathered look. We applied some textures as vec- tor objects in Illustrator as a bitmap for complete knockouts. For other type solu- tions we brought in separate textures to use in combination. We wanted a deep recessed texture to break up patterns but

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