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8 G R A P H I C S P R O • M A R C H 2 0 2 3 G R A P H I C S - P R O. C O M A P P A R E L D E C O R A T I N G THE INCOMING WAVE OF Kristine Shreve is the founder and CEO of Kristine Shreve Consulting, which offers writing, marketing, and business development services. The company can be found at kristineshreve.com. Kristine is also the creator and host of the Business + Women podcast and is also the director of marketing and outreach for Applique Getaway. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020. D irect to film, or DTF printing, is one of the newer options to crop up in the garment decoration world. e latest trade show floors are loaded with new DTF machines ready to get peo- ple into this fresh new decorating option. If you work in some aspect of garment decoration or buy deco- rated garments regularly, you've probably heard of it, but you may not know or understand quite what it is and why you'd want to use it. Like with a lot of new things, it takes some time to learn the basics and to decide if DTF is for you. is article will give you B Y K R I S T I N E S H R E V E (Image courtesy ColDesi) Is the latest print technology right for your shop?