March '23

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1 4 G R A P H I C S P R O • M A R C H 2 0 2 3 G R A P H I C S - P R O. C O M A P P A R E L D E C O R A T I N G If DTF is in your future, be sure to subscribe to the GRAPHICS PRO Today newsletter, which brings you all the latest news on webinars and trade show appearances that focus on DTF education and information. Increased sales opportunities The new sales doors that will open are many and profitable. My good friend Cliff Quicksell says, "egos feed sales, profits feed families." This is a profitable opportunity. DTF transfers create a large, complementary sweet spot for apparel decorators. You will be less limited as a screen printer, embroiderer or DTG printer by offering DTF transfers. A very wide variety of substrates can accept a DTF transfer There are too many to list but some of my favorites are the uncommon ones, like: cork coasters, paper journal book covers, and cardboard kitting boxes. Also on the list would be can coolies, faux hoodie cinch sacks, nylon tech bags, zippered hoodies, healthcare scrubs, polyester jerseys, nylon umbrellas, and headwear of every kind including visors and beanies. The limitations will usually be determined by the maximum temperature and amount of pressure the substrate can take. No cut lines — no weeding material — full-color prints Nothing more to say there! The very affordable cost of producing your own transfers (after the cost of the equipment, of course) The cost of the film, adhesive powder, and ink, as well as the labor to produce your own Direct-to-Film transfers, is very affordable. I can't provide exact numbers at this time since the market is moving so fast, but your target should be under $2 per square foot. Power of personalization The power of printing one full-color transfer with a person's name, player number, or their pet's name will always make an impact and create an emotional experience that the receiving party will never forget. Benefits for Direct- to-Film Transfers C O U R T E S Y J A Y B U S S E L L E , E Q U I P M E N T Z O N E 1 2 3 4 5

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