March '23

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2 2 G R A P H I C S P R O • M A R C H 2 0 2 3 G R A P H I C S - P R O. C O M A P P A R E L D E C O R A T I N G screen printing is our life, we do know a few other decorating techniques. Dare we say, over the last few years we have really begun to embrace transfer technology. We have always owned transfer equipment for names and numbers. Recently, however, there are all sorts of applications where transfer actually is best, if not the only, solution available. Such is the case with this month's project. The good folks at Teton Ridge have come to us over the last year or so with one emergency after another. The first project had to be done in less than a week. It was about 100 woven Western button-up shirts with like 11 locations. If you watch rodeo, you have seen these sponsor shirts. Up and down both sleeves, full back, above and on both pockets, on the collar, and on the cuffs. Embroidery, right? Nope…not enough time and didn't have the bodies. Our solution was sim- ply basic transfer gang sheets and some creative pillows for applications. is was really the only solution at the time. For the live event, we could hardly tell the logos were not embroidered. After a few other projects, the client was looking for a couple hundred high- end woven and denim dress shirts. Not quite as many logos, but embroidery was requested once more. Above both pockets Mock-ups. and a full back. We had embroidered the small logos before. e back would be several hundred thousand stitches. is was simply not practical. Embroidery would not work once again, but the client wouldn't be satisfied with basic transfers this time. So, we had said no thank you. Tough to walk away, but this was the right move. e client took the work to another decorator. is is not the end of the story. Teton Ridge was back in a few weeks after their second choice missed the colors so badly that they could not wear the final product. What could we do for this client?

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