Issue link: https://nbm.uberflip.com/i/1491554
G R A P H I C S - P R O. C O M M A R C H 2 0 2 3 • G R A P H I C S P R O 3 1 Within a month of winning the press, Govertsen booked his first live event: printing and selling official T-shirts for a festival in Massachusetts. His booth accommodated the compact printer, which he set up in four minutes. At live events, such as the Columbia County Fair in Chatham, New York, Govertsen uses 20" × 25" screens and prints, T-shirts, hoodies, koozies, and bags. "We want kids to be part of the live experience," Govertsen explains. "I show them how to hold the squeegee and help them print their own shirts. It's amazing how many kids think it's the coolest thing at the fair." Because Govertsen focuses on the cus- tomer experience, he prefers to print one shirt at a time. "Usually people order a shirt, and then take a photo of it being printed," he says. "at experience draws people in; they tell their friends about it, and soon everyone wants to come to our booth for a shirt." Govertsen's prints are mostly one-color designs in black or grey scale on tie-dye and light-colored shirts. If he prints white ink on a dark shirt, he sets up the sec- ond platen to serve as a cooling station bet ween f lashing the underbase and over-printing the top layer of ink. He finds it easier to stay with one color so he can keep printing non-stop for customers. Although the press has all-heads-down printing capability, Govertsen doesn't need it at live events as only one person works the press at a time. e four screens are attached to a carousel, allowing him to stand at one station and spin the print head with the next design to where he is standing. He says "Thumb screws on the back of each screen head allow for off-contact and level adjustments without the need for tools." A f ter shirts are printed, they run through a small conveyor dryer while the customer waits. Scott prints the official T-shirt of the Columbia County Fair. Kids get early experience in screen printing.