March '23

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G R A P H I C S - P R O. C O M M A R C H 2 0 2 3 • G R A P H I C S P R O 4 3 W I D E - F O R M A T P R I N T I N G B U S I N E S S T I P S ome might shy away from a blank canvas and the enigma that emptiness creates. But for those with the creative capacity to think outside of conventional borders, all it takes is the right tools to produce a truly customized tapestry of impressions. It's no different in the interior decor space where possibilities are plentiful and opportunity is endless. According to Smithers Pira, by 2024 the printed signage market will be worth an astound- ing $54 billion. Dive in even further and you'll discover that the digital printed wallpaper sector is expected to rise from $2.53 billion to $7.74 billion by 2023. is marketplace is transition- ing from classic analog wallpaper technologies to highly capable wide-format digital printing technology that excels at short and customized runs. Before weighing out the options, though, there are certain fac- tors that must be considered. e modern marketplace counts on PSPs to deliver premium, luxurious-looking interior decor productions with dynamic color depth, distinctive embellishments, unconventional patterns, and abstract designs. Along with these features, the technology imple- mented must clearly meet the environmental needs of the com- mercial market in highly sensitive settings such as hospitals, schools, and other public places. Yet, there's more to it when you dig beneath the surface. For instance, in the wallcovering space where multiple tiles are printed and installed side-by-side, strict panel-to-panel size and color Digital Wallcoverings New and Profitable Opportunities consistency, along with reliable and repeatable color production over time, is critical. Dimensional stability plays a crucial role as well in ensuring panel alignment and a smooth installation pro- cess, while ink durability — from abrasion and resistance to light fastness — helps maintain a high-quality print and reduces the need for lamination, additional costs, and job delays. When producing interior décor, using ink and media that meets customer certification requirements is a must. ese require- ments include GREENGUARD GOLD, ASTM Type II, ISO Odor Testing, AgBB VOC, and even Prop 65. Beyond meeting their requirements using a system that can add embellishments such as spot gloss can differentiate your services and lock in customers. Embellishments can take your creative endeavors a step further by generating a premium effect which create higher profits. So, while you may have a firm grasp on your creative concept, access to highly capable technology can be the true facilitator in fulfilling your vision and putting the finishing touches on your original productions. GP C O U R T E S Y O F C A N O N S O L U T I O N S A M E R I C A

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