Issue link: https://nbm.uberflip.com/i/1491554
5 0 G R A P H I C S P R O • M A R C H 2 0 2 3 G R A P H I C S - P R O. C O M A s a business coach working with growing and start-up businesses, I have worked with many Our Success Group members who have experi- enced the constant battle between what they want in their print shop and what they can actu- ally afford. Many of them know that upgrading to wide-format equipment could benefit their business, but they are worried about the cost and other factors. In this article, I would like to step away from the powerful mindset concepts and dis- cuss factors to consider when looking to invest in wide-format sublimation equipment. Bonus, these same concepts are applicable to other techniques as well, like UV, DTF, and more. T H E R I S I N G T I D E O F B U S I N E S S | A A R O N M O N T G O M E R Y Aaron Montgomery is certified by New York Times best- selling author Jack Canfield as a Success Principles Trainer and is the co-founder of OurSuccessGroup. com. Aaron has over 25 years of experience with personalized products and small business development and is the co-creator of the "5 Keys of Business Success." You can also find Aaron co-hosting the decorator's industry podcast 2 Regular Guys Podcast (2RegularGuys.com). Also, check him out on his podcast channel called Small Business Saturdays (SmallBusinessSaturdaysPodcast.com). Investing in Wide-Format Sublimation Sublimation is on the rise due to the explosion of compatible fabrics and products W I D E - F O R M A T P R I N T I N G