March '23

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6 6 G R A P H I C S P R O • M A R C H 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G shade of the building on a sunny day. Why is this image any more accurate than any other photo? e reason is simple — it's the fact that the wall color was matched to the color book via how it looks at the wall site, as viewed by the survey person, with the color book laid against the wall to determine which color range it fits best. And yes, there are limitations to this. You cannot expect to get the same color number match if you do this at night, in the dark. Nor will it work if you use a flashlight. is color match works during daylight hours and is even more accurate when the Kelvin Shift is in the 6,500 range, which is closer to the noon hour. Chao Notes Sung to the tune of: "True Colors" by Cyndi Lauper I need the true color code from you, I see your paint sample book and that's why I trust you, So go do the survey, and let me know, Your true color, your true wall-color number, dude!" " Imagine if you came back to the shop with these photos… and you had to paint a raceway the same color as the background of the sign band. Which photo or hue would you go with? Paint colors vs. Pantone vs. anything with a color code Sher win Williams seems to be the anchor brand when it comes to the col- ors that architects and interior/exterior designers use. Pantone colors are listed with a set of build numbers (commonly referred to as the PMS number) which is used by print houses to verify color builds of ink on paper or vinyl. Pantone reflects a color designed to either float on the top of the surface (called "coated" in the book) or to soak into the paper or surface (called "uncoated"). e coated numbers appear shiny, whereas the uncoated numbers have a flat or matte finish. The differences between coated and uncoated colors have caused trillions and trillions of mistakes and much confusion when a Pantone "uncoated" color book was used to document a glossy paint color. is has always created color match issues that most graphic artists are not famil- iar with. Case in point: I was working with a graphic designer who was the creative director for a large rebrand of a compa- ny's signage. The creative director was nearly obsessed with the color we speci- fied to paint the monument structure. "It must match the corporate branding guide and that blue must be the right blue or it has to be repainted because it must match

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