Issue link: https://nbm.uberflip.com/i/1491554
8 0 G R A P H I C S P R O • M A R C H 2 0 2 3 G R A P H I C S - P R O. C O M B U S I N E S S S T R A T E G I E S M y last career in the 1980s, before I started my long journey in the sign industry in 1985, was working for the prestigious Bock family-owned jewelry store chain Bachendorf 's in Dallas, Texas. Four generations and over 100 years of tradition are the underpinning of this still important and thriving Metroplex business. ere, I learned how important values such as loyalty, honesty, and quality were in a family business. e Bock family sur- vived the Holocaust and concentration camps during World War II. ey were a tight-knit, but very generous family led by Harry Bock and his sons. Harry was quite a character (and the only person I've ever known that flew on the Concorde supersonic airliner) to Belgium to buy dia- monds each year. He was a fair man, and he treated his employees like family. It was an honor to work for him. We sold gemstones, jewelry, and luxury timepieces, as well as did repair work. I saw firsthand rare, precious diamonds and rings that few people on the planet will ever see. And these became works of art created by the jewelry makers, which are probably now adorning a second or third generation of wealthy Texans. We had celebrity clients and elite cus- tomers who wanted the very best. e gold glass commercial building (one of a pair) where our store was in the lobby, was in the flyover music opening of the series Dallas which ran from 1978-1991. Paul Ingle started selling signs in 1985 and has worked with regional, national, and international accounts with custom, architectural and production manufacturing firms. He has held various positions in sales, sales management, and marketing since 1973. From 2006 to 2017, he and his wife Nita owned Design Center Signs in Tyler, Texas (A Comet Signs Company.) Comet Signs is now part of Stratus, the leading facilities and branding implementation firm. Paul is a past president of the Texas Sign Association and its regional chapter the Greater DFW Sign Association. Contact him at paul.ingle@cometsigns.com. DON'T SETTLE FOR Good AND LEAVE Great ON THE TABLE B Y P A U L I N G L E