Issue link: https://nbm.uberflip.com/i/1491555
6 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M M A T T D I X O N | E X E C U T I V E E D I T O R V I T A L S I G N S PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way Suite #401, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PRESIDENT DAVE POMEROY dpomeroy@nbm.com EXECUTIVE EDITOR MAT T DIXON mdixon@nbm.com DIGITAL CONTENT EDITOR MARIE FENNEMA mfennema@nbm.com DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com SENIOR TERRITORY MANAGER – WEST BRANDY JAMISON-NETH brandy@nbm.com TERRITORY MANAGER – MIDWEST SARA REESE sreese@nbm.com TERRITORY MANAGER – NORTHEAST & CANADA KRYSTAL FRANKLIN k franklin@nbm.com TERRITORY MANAGER – SOUTHEAST DESIREE DELFRARI ddelfrari@nbm.com TERRITORY MANAGER – PACIFIC & INTERNATIONAL RYAN APPLEBAUM rapplebaum@nbm.com DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER jramsier@nbm.com EXHIBITOR SERVICES MANAGER JOIE MARTIN jmartin@nbm.com ART DIRECTOR LINDA CRANSTON linda@nbm.com SHOWS ART DIRECTOR IVETH GOMEZ igomez@nbm.com SALES SUPPORT SANDY MAES smaes@nbm.com CONTRIBUTING WRITERS PAUL A AVEN GL ADYCH, MAT T CHARBONEAU, JENNIFER COX, W. DAVID GROSS, JD HAMILTON, A ARON MONTGOMERY, JOHN MORMAN, HOWARD POT TER, STEPHEN ROMANIELLO, TRAVIS ROSS, KRISTINE SHREVE, ADAM SUMNER, MIKE SY VERSON, SHELLEY WIDHALM, LON WINTERS, DOUG ZENDER EDITORIAL INTERN NATHAN STROMBERG nstromberg@nbm.com IN THIS ISSUE: Running an eco- friendly business Page 28 GP+: Sublimation Page 32 Specialty films Page 58 Custom gifts for moms, dads, and grads Page 78 WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7286 or email me at mdixon@nbm.com. Pet Projects I think most people have heard the saying "Gone to the Dogs." People would say something has gone to the dogs when it became ruined or turned to a much worse condition. It harkens back to a day when people would use some- thing up like a mattress or couch or plates that were now only in good enough con- dition to be used by the pets. I don't think the saying carries as much weight as it did back when my parents were throwing it around. Judging by the ratings for this year's Puppy Bowl on Animal Planet, things being turned over to dogs seems like a pretty savvy business decision. e number of people who would sooner toss some- thing away than hand it over to their sweet precious puppy dog are increasing. Only the best for Rover. Now we buy beds specifically for dogs, along with personalized food bowls, holiday outfits, birthday hats, monogramed collars and tags, professional sports branded leashes, hiking gear, and the occasional motor- cycle helmet. Animals are social media stars now, and they need their own merch. Do you have a public-facing shop animal who isn't wearing company attire? Give them a chance to be your best sales rep. According to petkeen.com, the global pet clothing market is estimated to be worth $5 billion. at's a lot of collars. And there are many ways to get your share of that market while also being very creative and innovative among your competition. is issue of GR APHICS PRO has a great story on page 36 about how you can use your sublimation equipment to get involved in this pet product market. But whether it's sublimation or one of the many other ways to customize pet products, our four-legged friends have helped dig up a strong market to tap into. Baylor models a patriotic sublimated bandana. (Image courtesy Matt Dixon)