April '23

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1 4 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M A P P A R E L D E C O R A T I N G back in the day, "And now, the rest of the story." (Kinda dated myself there, huh?) With limited resources these days, and the fact that we probably should have been doing this all along, we are repurposing much more than we ever have. In this case art. Another client was looking for a clas- sic, vintage, retro, beach-style design for a volleyball clientele. We had just the solu- tion: Peace, Love & Volleyball! Brilliant! Much of the work had already been done, including test printing. All we had to do was 1) Make it work on multiple colors from white to black and everything in-between, 2) Add a volleyball and a net, 3) Change up the verbiage to reflect vol- leyball rather than a surf shack, 4) Add three different locations in a name-drop approach, and, 5) Oh, each one has a dif- ferent established date that would need to be added to all three as well. And make our own screens, color match, test print and run the production. Other than that, this thing was already done. Ha! Hardly. Once seps were completed we outputted on CTS with a frequency of 55 LPI at a 22.5-degree angle. We ran the white on N-166 TPI screen at 45 N/cm 2 using 65/90/65, a triple-ply, dual durometer squeegee, followed by a flash and smooth- ing heated iron in a teflon screen. Next, the colored inks and the highlight white all ran wet on wet on N-272s at the same tension using harder 75/90/75s. e final image really had a vintage, old-school, retro look. GP Printing the shirts at the trade show.

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