Issue link: https://nbm.uberflip.com/i/1491555
G R A P H I C S - P R O. C O M A P R I L 2 0 2 3 • G R A P H I C S P R O 3 3 S U B L I M A T I O N T he GR APHICS PRO 2023 Sublimation Survey was conducted in February, and thanks to our many respondents we have built a snapshot of what today's sublimation market looks like. e vast majority of our respondents conduct small-format sub- limation (80%). Of shops that responded, 77% said their business increased or stayed the same compared to 2022. And confidence is high that the sublimation market will continue to thrive, with 95% of respondents expecting this upcoming year to be the same or better over the next 12 months. Respondents overwhelmingly said that sublimation was an ancillary part of their business, with only 30% of respondents saying that sublimation was their primary business focus, but it seemingly goes hand-in-hand with heat transfers, which 74% of respondents say they also engage in. It also looks like sublimators are happy with their substrates, as 95% of respondents say they are generally pleased with the qual- ity, and 86% of respondents order pre-coated products while the rest do their own coating. Note: This survey was conducted through electronic mail via SurveyMonkey.com and complied with all CAN-SPAM act laws and NBM's privacy policy, as found here: nbm.com/priva- cy-statement. Respondents were selected from the GR APHICS PRO subscriber database and all survey recipients were provided the same version of the survey, which was distributed in February of 2023. Some survey totals equal more than 100% because read- ers checked all the categories that applied. BY THE NUMBERS Survey findings on the sublimation industry B Y G R A P H I C S P R O S T A F F 12.54% 42.45% 17.66% 9.69% 17.66% What percentage of your overall business is directly related to sublimation? 0% 1-25% 26-50% 51-75% 76-100% Is sublimation your primary business focus? Yes No Yes - 29.55% No - 70.45% Sublimation Is your sublimation business primarly: Small Format (44" or smaller) - 80.34% Large Format (larger than 44") - 5.17% Combination - 14.45% 0 20 40 60 80 100 0 10 20 30 40 50 In the previous 12 months, has your sublimation business: Increased - 34.26% Decreased - 15.57% Stayed the same - 42.91% Don't know/prefer not to answer - 7.27%