Issue link: https://nbm.uberflip.com/i/1491555
3 4 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M What other decoration/customization techniques do you use? (Select all that apply) 0 10 20 30 40 50 60 70 80 CNC Routing - 10.62% Direct-to-Substrate - 20.21% Embroidery - 39.04% Laser Engraving - 35.62% Rotary Engraving - 18.84% Sandcarving - 7.88% Screen Printing - 27.05% Transfers/Heat-Applied Graphics - 73.97% I only do sublimation - 7.88% Other - 9.93% How do you price your sublimation products? (Select all that apply) 0 10 20 30 40 50 60 A multiple of actual cost - 57.29% Competitor research - 41.67% Double the actual cost - 11.81% Perceived value - 35.07% Use supplier suggestion - 13.54% I don't price sublimation products - 1.39% Other - 5.21% S U B L I M A T I O N Do you find that inventory is regularly available for your sublimatable apparel needs? Yes - 74.31% No - 25.69% Yes No 30 25 20 15 10 5 0 How long have you owned your sublimation system? Do not own 0-1 year 2-4 years 5-6 years 7-10 years More than 10 years 6.51% 17.21% 27.91% 18.14% 9.30% 20.93% Do you find color matching to be problematic in your sublimation business? Yes - 32.71% No - 36.84% Not now, but I did when I first started - 30.45% No Yes Not now, but I did when I first started