April '23

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G R A P H I C S - P R O. C O M A P R I L 2 0 2 3 • G R A P H I C S P R O 3 7 Partnering with pet groomers Perhaps my favorite sublimation money maker is partnering with pet groomers. Put simply, no one takes their dog to a pet groomer because they have to! Often dog owners will spend more money on their pets than they do their children. I suggest finding a popular pet groomer near you and pitching the idea of offer- ing pet-related products to their clients. The pet groomer would display your point-of-purchase sign with a few exam- ples of imprinted products and details on how to order. After the products are deco- rated, you can deliver them back to the pet groomer for pickup or ship them directly to the client. is will be a win-win for you and the pet groomer as you will share a part of the sale and produce some fun and excitement at their business. Website for designing and ordering Although you could simply leave your business cards for customers to take with them, I recommend providing a point-of- purchase sign that directs customers to a website via QR code. Once on the site, the customer can select products, upload their favorite photographs, and then check out. Simple! I have found that InkSoft has an excellent e-commerce site with a built-in designer that can be customized for pet groomers ( conde). InkSoft is designed for you to cre- ate and run many customized sites for cli- ents of all types — pet groomers, schools, churches, clubs, and more. I have created a digital sign that can be downloaded and then transferred to a 12" × 18" piece of aluminum. e file can be downloaded from along with information on my favorite products and InkSoft contact information.

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