April '23

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G R A P H I C S - P R O. C O M A P R I L 2 0 2 3 • G R A P H I C S P R O 4 7 e industry is also very competitive, he says, with lots of good manufacturers making dye-sublimation printers. at said, there is still room for small mom and pop shops that want to get into this space because they don't need a huge initial investment. To do heat transfer prints, all a shop needs is a small printer, transfer paper, a heat press, and the fab- ric or products they want to transfer the image onto, Singh says. "T-shirt printing will never go away," he adds. It is one of those solutions that will always be there. e success of a business using dye-sublimation depends on how good it is at selling its products, so it needs to have a good marketing website and a good selling point. Many ecommerce sites use sublimation because it is "reliable, consistent, and peo- ple are now moving online for things like that," Singh says. What is fueling growth in the dye- sublimation market? "e dye-sublimation market has been fueled by changes in customer shopping trends and the increase in the personalized products market," says Epson's Check. "With Millennial and Gen-Z consum- ers looking for unique and inexpensive apparel options, retailers are having to place smaller orders with quicker turn- around times. is does not leave time for designers to manage the traditional textile design process overseas." He adds that "dye-sublimation technol- ogy can quickly and efficiently produce required textile orders to meet retailer demands." Outside of the textile market, the per- sonalized gift market is projected to increase considerably over the coming years, growing to more than $38 billion by 2027, Check says. "Dye-sublimation technology can create these gifts quickly and efficiently. Both small businesses and larger service providers can easily and con- fidently create these gifts." The apparel, promotional products, home décor textile, soft signage, and per- sonalized custom markets are the fastest growing segments of the dye-sublimation printing industry. Epson's dye-sub technology has adapted to meet customer demand over the last few years. e company introduced indus- trial-level dye-sublimation technology to meet the changing needs of today's textile industry and support the expansion of tex- tile sourcing and production in the U.S. "These machines are manufactured with features that support reliability, ver- satility, and round-the-clock productivity, such as user-replaceable print heads and a hot-swappable ink system that automati- cally switches from an empty ink pack to a The industry is also very competitive, with lots of good manufacturers making dye-sublimation printers. SMART CHANGE STARTS HERE. FAST & WIDE FAST & WIDER FASTER & WIDER DGI FH-3204 MS Impres DGI POSEIDON WE DO DYE SUB! SCAN THE QR CODE TO LEARN MORE © 2023 Canon Solutions America, Inc. All Rights Reserved.

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