April '23

Issue link:

Contents of this Issue


Page 76 of 104

7 0 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G W e are often presented with unique challenges from clients to produce something a little different than what's normally found in our wheelhouse. I recently had a client visit with such a request. What resulted was a unique proj- ect that not only combined various design strategies, but also used high-tech fabrica- tion and good old-fashioned painting and sculpting techniques. I always strive to utilize the best of what today's technology has to offer, while add- ing a unique touch of crafted processes learned along the way. When combined with branded and themed environments, you get a large and growing market for tra- ditional sign makers and printers to work on projects a little out of the norm yet utilizing the same knowledge and talent. Large corporations and even medium- to-small companies are re-imagining the workspace and introducing designs and elements outside traditional signage and printing. Logos, colors, typography, and slogans have not been lost, but are now complemented with inspirational and calming graphics and copy. First gear My client owns a family business that goes back a generation or two in the textile industry, making — and now servicing — print machines. She was renovating a small, old conference room and wanted to do something whimsical yet themed with some historic tie-ins with the business. AN ODE TO THE Conference room environmental graphics project gets the gears turning B Y J D H A M I L T O N James Dean Hamilton has been writing for NBM since 1995. After a decade sabbatical from writing, he is back in the saddle. With over 30 years of experience, he has a vast knowledge of everything signage, marketing, and workflow management. GEAR GEAR TREE TREE The finished pieces in the conference room. Signs? Not really, but environmental graphics that businesses of all types are looking for your expertise to create for them.

Articles in this issue

view archives of GRAPHICS PRO - April '23