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4 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M ON THE COVER: When taking on projects that involve rough surfaces or even aircraft, it's important to have the right film for the job, Page 58. Image courtesy Wrapix Imaging. Bottom right: This month's GP+ section is dedicated to dye-sublimation and its many ways to help your business generate more profit, Page 32. Image courtesy Canon. ©2023 National Business Media, Inc., all rights reserved. GRAPHICS PRO (ISSN 2766-953X) is published monthly by National Business Media, Inc., 10170 Church Ranch Way, Ste 400, Westminster, CO 80021; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield CO 80020- 9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to GRAPHICS PRO, PO Box 460794, Escondido, CA 92046-0794. All items submitted to GRAPHICS PRO become the sole property of GRAPHICS PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in GRAPHICS PRO. Opinions expressed in GRAPHICS PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. 6 VITAL SIGNS Pet projects By Matt Dixon A W A R D S & C U S T O M I Z A T I O N B U S I N E S S S T R A T E G I E S 78 GIFT IDEAS FOR MOMS, DADS, AND GRADS Popular and profitable print- on-demand products for Mother's Day, Father's Day and graduations By Travis Ross 83 TAKING A BACK SEAT FOR PERSONALIZATION Understanding what the customer wants is the top priority By John Morman 58 FILM TO WRAP ANYWHERE Technology allows vinyl wraps to appear in unusual places By Shelley Widhalm 64 CALENDERED VS. CAST What is the right choice for your projects? By Adam Sumner 70 AN ODE TO THE GEAR TREE Conference room environmental graphics project gets the gears turning By JD Hamilton 74 SIGN DESIGN Do we still need tenant panel signs? By Matt Charboneau 86 SOFTWARE TIPS & TRICKS Know your Object Manager By Doug Zender 88 THE DIGITAL EYE Intelligent Art Tools By Stephen Romaniello 30 PRODUCT HIGHLIGHTS 57 PRODUCTS 93 AD INDEX 94 MARKETPLACE 96 WEB EXCLUSIVES FEATURES C O L U M N S D E P A R T M E N T S 70 V O L U M E 3 7 | A P R I L 2 0 2 3 | N U M B E R 8 CONTENT S I G N A G E & P R I N T I N G 24 GRAPHICS PRO EXPO CHARLOTTE, NC, PREVIEW 78 88