April '23

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G R A P H I C S - P R O. C O M A P R I L 2 0 2 3 • G R A P H I C S P R O 7 9 For instance, our 6" × 6" and 12" × 12" wooden framed signs do very well on Etsy. We have an outside contractor put the frames together and stain them for us. We then cut white melamine to size and print the images with our flatbed UV printer. Many mothers love home decor so this product tends to do quite well as a gift. It also does quite well year-round with other seasonal sayings and designs. Another product we've seen sell well in the past are customized cutting boards. Utilizing a laser engraver, the sky is the limit as to what you can do with this item. at said, all cutting boards are not cre- ated equal. You'll see inexpensive blank cutting boards made of bamboo that can sell for $35-$55 customized depending on size, but you can also find beautiful butcher block cutting boards that com- mand upwards of $125-$150. e margins can be very good for customized products like this. Father knows best? While Mother's Day is usually one of the best gift-giving holidays for sales, Father's Day is right behind it in popu- larity. One reason for this is simply that most of the gifts for dads, grandpas, and uncles are being purchased by the women in their lives. And with the rise of e-com- merce over the past decade or two, it's sim- ple to log in and press that beautiful buy it now button, whatever the occasion. When thinking about what you want to offer during this season, it's extremely important to start by considering the designs you'll apply to the products. While these are not exclusive to men or even fathers, items with designs relating to hob- bies such as fishing, automobiles, sports, or hunting all typically do very well. As far as the types of products we're seeing f ly off the shelves, coffee mugs and tumblers still do very well for dads. We definitely see an uptick in sales of our pre-designed guy-focused mugs and tumblers. While sublimated mugs are easy and sell well, a laser engraver and a stock of pow- der-coated tumblers can potentially sell just as well. You can even find laserable

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