April '23

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8 0 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M A W A R D S & C U S T O M I Z A T I O N mugs in colors (typically black) that will engrave white. Another extremely popular product for dads is a simple T-shirt. Being that Father's Day is in the middle of the sum- mer, it's a natural choice for gift givers. Add that to the fact that many dads will proudly wear a T-shirt with a silly design promoting their "awesomeness" as a dad and you've got a slam dunk! Consider using the same designs you used on the coffee mugs; those types of messages are typically not substrate-de- pendent and easy to interchange. Finally, when it comes to dads, any- thing related to beer or alcohol in general seems to be a hit. Laser engravers can make several prod- ucts that will go over well, such as leatherette bottle openers and flasks, powder-coated flasks and even pint glasses. One product line we're excited about for this year is decanter and rocks glasses sets, custom-en- graved with either a name or a monogram. Find somebody local to create a wooden box with a hinge and you can up the per- ceived value to where you can eas- ily charge upwards of $100+ per set on a minimal inventory invest- ment. Plus, items like this can also double as a birthday gift or a groomsman gift for a wedding.

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