April '23

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G R A P H I C S - P R O. C O M A P R I L 2 0 2 3 • G R A P H I C S P R O 8 1 The graduate? Every year a new crop of grads throws their caps into the air and their friends and family will inevitably purchase a gift for them. is provides another opportunity to plan for and capitalize on an annual revenue stream. While we likely aren't going to compete with parents buying a laptop for their grad- uate, there are still plenty of opportunities to provide these loved ones with something to commemorate the special day. e time of year is once again perfect for a T-shirt and if the messaging on the shirt is right, it's an easy add-to-cart item. ere are many ways to go with this strat- egy when it comes to design. You could offer several styles of generic designs that center around the year and a comical saying about graduation or go with a specific color scheme that matches a local high school or college. Be wary of copyright if you decide to offer school-themed merchandise. For K-12 I'd let the school know you're using their logo and colors. At this level, schools are relatively easy to contact and work with. Colleges are another ball of wax, and you're getting into licensing at this point, which is whole 'nuther article. If you'd rather go the customized route, these T-shirts could be printed with a vari- ety of customizable information such as the graduate's name, class year, or other details to commemorate their special day and show their school spirit. Another potential option is laser engrav- ing jewelry such as bracelets, pendants,

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