April '23

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8 2 G R A P H I C S P R O • A P R I L 2 0 2 3 G R A P H I C S - P R O. C O M or even rings. Give the option to select several different sayings or allow the cus- tomer to add a customized message and you'll be able to easily market these in April and May. Obviously, you'll need to have a max number of characters for each product depending on the engrav- able area. You might also consider limit- ing the font choices. While it may not be as obvious as a T-shirt or a necklace, home decor is another category of products a graduate would likely appreciate. Since many high school grads will be heading off to college later in the same year, there's a huge need for things like posters, pillow covers, and anything else you can think of to decorate a dorm room. Depending on your shop's print technology, there's likely something here you could offer at this time of year. With a content calendar for creating the designs and a solid marketing plan, you can rinse and repeat year after year with certain items. Having a large catalog of potential giftable products is a winning strategy when it comes to selling printed items. Add in the ability to create a one-off custom item and you'll be able to charge a premium and at the same time serve your customer in a unique way. GP A W A R D S & C U S T O M I Z A T I O N

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