May '23

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A P P A R E L D E C O R A T I N G 5 2 G R A P H I C S P R O • M A Y 2 0 2 3 G R A P H I C S - P R O. C O M Bold and Comfortable An awesome blending of what's hip with what's sustainable for families B Y C H R I S T Y R O S S I Christy Rossi owns Snatch & Run Screen Printing in Fort Mill, South Carolina, and hosts the Last Call for Plastisol podcast ( WOMENSWEAR: A s a female-owned and operated shop right outside of Charlotte, North Carolina, we have a firsthand look at the trends and direction of the overall deco- rated apparel industry right in the palm of our hands. Charlotte is a great place to do business specifically because of its smaller suburban communities that can be accessed within a 15-mile radius of the metro city center. For this reason, we have an awesome blending of what's hip with what's sus- tainable for families. I'm going to break down the different categories of our busi- ness and where we see women's wear going in each of them. Additionally, I think it's important to note how we sell to each area of womenswear since that's what can ben- efit you the most. Styles The old faithful for the decorated apparel industry, the standard tee. As a self-proclaimed shirt snob I pride myself on knowing the best of the best with tees. e overall trend in women's tees is moving away from the soft blended fab- rics and more towards an oversized and thicker look. (Images courtesy of Snatch & Run Screen Printing)

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