June '23

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G R A P H I C S - P R O. C O M J U N E 2 0 2 3 • G R A P H I C S P R O 9 I n a not-so-distant past, before the inter- net and before vinyl plotters, interior corporate signs were mostly an after- thought. ere were nice high-end gold- leaf door signs for lawyers and doctors and the occasional upscaled lobby sign behind the welcoming receptionist at a corpora- tion. Wayfinding consisted mostly of a men's and women's room with instruc- tions to get the key at the front desk. Like the way of the office fax machine (and, unfortunately the office reception- ist), times have changed when it comes to a corporate interior environment. Today, creating an interior architectural signage system is an important way to create cohe- sive branding for a business. Architectural styled interior branding is a great way to make an impression on a client, estab- lish your business as an authority in its industry and make an overall welcome and motivating place for employees to come to work. W het her your business is a la rge national sign company, a small town (do it all) shop, or a printer looking to expand into a new market with your large-format equipment, let's discuss design, produc- tion, and installation of these impactful graphic systems. Often, taking the ele- ments and cues of a successful exterior architectural signage program and build- ing upon it for the interior. Sign types created from approved sign design generated with initial mood board. (Photos courtesy of Studio 618) Example of location plan showing sign location superimposed over floor plan drawing. (Courtesy of Studio 618) Concept drawing of focal wall at 1700 Pennsylvania Ave. Concept was from the curving walkways of the roof top. (Drawing courtesy of Studio 618)

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