June '23

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G R A P H I C S - P R O. C O M J U N E 2 0 2 3 • G R A P H I C S P R O 1 1 sign substrate made of recycled carpet waste from cruise ships. Customization: Many businesses are opting for custom- ized signage to create a unique brand identity and enhance the overall aesthetic of their space. is includes the use of custom typography, graphics, and materials to create a dis- tinctive look and feel. To help explain these trends in real-world terms, I reached out to Lauren Stern, owner of Studio 618 in Charlotte, North Carolina. She is an accomplished environmental graphic designer and member of SEGD, and just recently published her new children's book Signs Have Much to Say. "I go through the whole project scope and make sure the client and I are on the same page with everything. I do a lot with multifamily projects. In these type of projects I like to get information like the naming (typography) and branding (logos and colors). I also spend a good deal of time reviewing the interior design, which often conceal images of building or decorative materials both organic and structural. I compile all this information and create a set of assets to use as inspiration." Stern says, "All these elements come into play to create a more cohesive signage design that projects an intentional look Example of a free- standing directory kiosk with traditional architectural cut metal letter header. (Photo courtesy of TouchSource) Open-Architecture Handle large, heavy and irregular shaped objects with ease. No Heavy-lifting Needed Focus your laser directly to the material with the adjustable z-axis. Add Emotional Value to Your Products! Visit or call 800-585-8617. With AP Lazer 24/7-365 US & Canada Based Tech Support Larger Engravings, Larger Profit.

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