June '23

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1 2 G R A P H I C S P R O • J U N E 2 0 2 3 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G and feel to the project and not like it was just slapped on as an afterthought. When it comes to inspiration, it could be some- thing as seemingly insignificant as a her- ringbone tile pattern used in the building that becomes the sign background." Overall, the trend in branded and themed graphics for corporate environ- ments is toward creating a visually engag- ing and cohesive corporate identity that extends beyond the company's digital presence. By using a combination of large- scale graphics, environmental graphics, customized graphics, digital displays, and themed environments, companies can cre- ate a space that reflects their brand iden- tity and reinforces their messaging in a powerful and memorable way. For those already doing work in this area or for those testing the waters, understand that the interior signage arena can be com- petitive. Focusing on quality and inno- vation will help differentiate your com- pany and work from others by offering high-quality, innovative products and services. Keep in mind that this work is often viewed upon as a program or system involv- ing a wide array of products and instal- lation services. ese include wayfinding signs, directional signs, ADA signs, wall coverings, and more. Understanding the technology of dig- ital products is also becoming increas- ingly necessary. With all this at stake it is important to know your clients: identify your target audience and understand their needs and requirements. Projects of this type may involve working with multiple team members, such as architects, con- tractors, designers and facility managers. It's important to communicate clearly the expectations of all involved. With multiple sign types and various locations, these programs can become complicated quickly. New software pro- grams like Sign Agent help to spell out all the different sign copy for each sign type, their location on a site layout and puts design, fabrication and installation on the same page following the same instructions. Wall coverings at 1700 Pennsylvania Ave. project. (Photos courtesy of Studio 618)

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