June '23

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G R A P H I C S - P R O. C O M J U N E 2 0 2 3 • G R A P H I C S P R O 2 7 Not only does Reum need to be sure she can print on any material she needs, but she needs her colors to print correctly as well. "What's funny is that about 65% of my jobs are all white ink, which some- times feels like we aren't tapping into the printer's amazing capabilities. But when we do have full-color print opportunities, I typically print based on the final color in Illustrator, and it's been turning out amazing. However, I know the correct way to do this would be to use Roland Color Swatches so the printer and my design software are on the same page; we just haven't leaned into this resource yet," Reum says. She's marketing herself and her business by using Instagram Reels and posts, mix- ing her brand with personal content, and sharing the behind-the-scenes work with the public. "With these tools and a cou- ple of Reels going viral, I have 14,400 followers and counting," Reum says. ere's a lot Reum does to run her business, so she has to be sure to keep all of her ducks in a row to get the job done efficiently. "I would be very lost without my CR M Honeybook, list making, and my wonderful assistant! I delegate us things each week to tackle what is needed. And I have deadlines with my clients to keep things on a schedule. Creating primarily for the wedding industry, we work week by week as opposed to fulfill- ing orders. So, on a given Monday-Friday, we're working on items for the upcoming weekend and next weekend. And then on ursdays of each week, items are picked up by the client," Reum says. Though the work may be difficult, Reum has passion and talent for what she does thanks to her degree in print and dig- ital design, and with the capabilities of her UV flatbed printer, she's showing no signs of slowing down. GP SMART CHANGE STARTS HERE. © 2023 Canon Solutions America, Inc. All Rights Reserved. BRING IT ON. THE ARIZONA 1300 PRINTER SERIES NOW FEATURES THE AWARD-WINNING ARIZONA FLOW TECHNOLOGY! This innovative and zone-free vacuum system makes media handling quick and easy by eliminating the need for masking or taping for most jobs. • Available with 4, 6, or 8 ink channels • GTF 4 x 8 foot or XTF 8 x 10 foot table formats • Print texture effects with ease • PRISMAguide XL software for workflow automation CONTACT US TO LEARN MORE OR SCAN THE QR CODE 1-800-714-4427 | CSA.CANON.COM

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