June '23

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A P P A R E L D E C O R A T I N G W hen most people think about chil- dren's clothing, especially cloth- ing for small children, the first word that comes to mind is probably adorable. When the kids start moving around and getting into things, adorable might be supplanted by durable, but it's still going to be in the top five descriptors. Cute seems to be the default setting when it comes to clothing for children, and there's nothing wrong with that. It can, however, be one of the pitfalls of creating designs and clothing for chil- dren. Not every parent, or every child — once they're old enough to have an opinion — is going to default to ador- able. Options can be everything in this market. Decorating children's clothing and creating designs for that decoration can be about more than simply making something adorable, though adorable will always be a perennial favorite and shouldn't be discounted. While adorability tops the list of qual- ities for children's clothing and designs, one thing that may be at the bottom of the list is the laws regarding designs and what's used to decorate clothing for kids. Copyright is a big issue when it comes to designs. e Consumer Product Safety Improvement Act (CPSIA) can have a big impact on what's used to decorate kids' clothing and even the manufacture and make of the clothing itself. Violating CPSIA regulations can come with hefty consequences, as can violating the rights of a copyright holder, so it's best to know the law and stay on the right side of it. Know the trends and laws for childrenswear Kristine Shreve is the founder and CEO of Kristine Shreve Consulting, which offers writing, marketing, and business development services. The company can be found at KristeneShreve. com. Kristine is also the creator and host of the Business + Women podcast and the director of marketing and outreach for Applique Getaway. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020. B Y K R I S T I N E S H R E V E 7 6 G R A P H I C S P R O • J U N E 2 0 2 3 G R A P H I C S - P R O. C O M

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