September '23

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S I G N A G E & P R I N T I N G W indows, windows everywhere… Windows are prime real estate space for sale signage, new promotions, and branding. Window graphics are so common that manufacturing them on the right combination of ink, base, and laminate should be a piece of cake, right? e truth is producing window graphics can be more compli- cated than you think. Chances are, if you are reading this mag- azine, you're similar to me, inspecting and picking at graph- ics everywhere you go, taking away valuable lessons from other shops' failures or successes, and making your shop more profit- able by learning from observing. An example of a recent mistake I noticed was a retail chain static cling campaign. Ink was printed to the edge of the cling; the tension of the ink was stronger than the cling holding to the glass. is caused the cling to dog ear in the corner of the graphic. Once this happens the cling rolls onto itself and causes graphic failure. Window Graphics Considerations Factors to consider when creating and installing window graphics, from ink to vinyl and beyond B Y C H R I S R O D K E Y Chris Rodkey is the president of Vinylbomb in Hamilton, New Jersey. He has over 20 years of experience and in-depth knowledge of printing, fabrication, and color profiling. Vinylbomb is known for tackling the strange and unusual, offering in-house grand format printing, fabrication, painting, and installation for high-end retail displays and exhibitions. 8 G R A P H I C S P R O • S E P T E M B E R 2 0 2 3 G R A P H I C S - P R O. C O M Example of transparent ink from a solvent printer on optically clear adhesive vinyl.

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