September '23

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4 8 G R A P H I C S P R O • S E P T E M B E R 2 0 2 3 G R A P H I C S - P R O. C O M A P P A R E L D E C O R A T I N G W hen you hear branded workwear, you may envision stiff giveaway t-shirts and polos with company logos on them… the same clothes that management makes you wear… clothing you'd never wear outside the office or shop. For years owners and managers spent the least amount of money they could on company apparel. ankfully, times are changing, and ownership realizes that not only can your work- wear create opportunities to attract new business but also create avenues to attract talent to your organization. My wife and I love to cut the grass. We fight over who gets to do it because it gives us a solid hour and 30 minutes of uninter- rupted break from our usual responsibilities with a nice podcast or good audiobook. It's relaxing. But recently, we've been just too busy, and we're becoming the neighbors the HOA has warned everyone about. So, to fix that, we've decided to give up our me time and hire one of the 100 landscaping companies in the area. Now, because I'm in the apparel decoration industry, there is only one thing we will consider while searching for our new lawn care partner… Do they look professional? Each week we drive through the neighborhood dodging trailers, mowers, trucks, and cones while dozens of employees are rhythmically pacing back and forth over the well-manicured lawns. I really do believe they could all do the job I need. Who do I hire? WORKWEAR: Attracting new business opportunities with branded workwear Adam McCauley is the co-owner of Sandlot Sports, a custom screen printing, embroidery, and promotional company that specializes in sportswear, team uniforms, corporate workwear, and event T-shirts. Beyond Branded Beanie caps for a lawn care company. B Y A D A M M C C A U L E Y

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